Meet Finn - where every journey begins with the plunge. The swim is where fear and excitement collide—navigating open water chaos, finding your stroke when every breath feels uncertain, and trusting yourself when you can't see the bottom. This is where you learn that calm isn't the absence of chaos; it's finding flow within it. Our swim gear is built for those pre-dawn starts, the cold water shocks, and the moment you stop fighting the current and start moving with it. Before you can break limits, you must learn to breathe through them.

Meet Cadie - where consistency becomes your superpower. The bike is where the real work happens—mile after mile, testing your patience and your legs. This is where you learn that showing up matters more than being perfect. Our cycling gear is built for the solo training rides, the endless hill repeats, and those moments when your body wants to quit but your mind keeps you turning the pedals. Because discipline isn't built in a day—it's built one revolution at a time.

Meet Strider - where everything you've built gets tested. The run is the final push, where heavy legs and a tired mind face their reckoning. This is where excuses fade, and something deeper takes over—the part of you that refuses to stop when stopping would be easier. Our run gear is built for those last miles that hurt, the mental battles that no one else sees, and the moment you realise you're stronger than the voice telling you to quit. Because limits don't break themselves—you break them, one step at a time.